The idea of a festival came about to facilitate the conversation between those who, in Italy, think, write and produce audiovisual content, with those who, internationally, distribute, are in search of ideas, and/or seek alliances for co-productions.
The festival also offers a social setting for showcasing the latest trends in smartphone and VR headset content implementation.
It will promote also a deep collaboration between international productions, host cities, the tourism industry, and Italian companies who want to successfully affirm their brands, worldwide.
The festival is the brainchild of
A start-up founded by
three industry professionals:
The Armando Testa Group company that promotes operations related to the world of entertainment in Hollywood, as well as advertising campaign of Italian products on the American market.